Presentation of information Essay Example for Free

Presentation of information Essay Here is various data which I obtained from the 2001 West Finchley census that is based around the demography of the area. This data will help me to make conclusions about potential customers, levels of income etc. I have converted some census data into graphs and kept some as tables.  From this graph taken from the census data, it is clear that the majority of people living in Finchley Central are aged 20-64. From this data, Coffee Republic has a good age gap to provide coffee and other beverages to potential customers. However, there is still a high amount of 5-19 year olds, so they may need to provide an alternative for the younger people instead of coffee, such as a sandwich or juice. The most popular mode of transport that employed residents use here is the train via the underground station. This is very significant for Coffee Republic as the underground station is very near to the site where the possible Coffee Republic would locate. This would mean that Coffee Republic could be able to obtain many customers from the underground station as a lot of employed people would be leaving the station to go home in Finchley Central. This table acquired from the census, shows us what percentage of the residents in Finchley Central are economically active. There are a lot of employed people shown in this data, which can provide the possibility of customers, as the employed have more disposable income to spend on such indulgences that Coffee Republic provides. From the table above, I can see that 18% of people in Finchley Central are classed in the large employer, higher managerial/higher professional group. This information tells me how much possible disposable income potential customers may have by looking at their economic classification. By looking at this group in particular, it can show that this group of people have a high amount of disposable income as this group is associated with high paid jobs such as doctors, lawyers etc. From gathering this information, it can help to make a decision on pricing, as Coffee Republic will need to set a pricing strategy that will suit its target market. This table shows that 10% of people in Finchley Central work from home. This indicates that this class of people may not have a lot of disposable income to spend on luxuries, which can mean people in this category may not visit the potential Coffee Republic. This would mean that Coffee Republic may need to set a low price for their quality products to appeal to this set of people, as this category of people may not earn a lot of money compared to those in a high professional role. Data from upmystreet: This map shows data which I have collected from www.upmystreet.com. It lists the ten surrounding coffee shops in Finchley Central, which may prove to be potential competitors to Coffee Republic. This can help me to pick out which of these competitors would be a threat to Coffee Republic. From the competitors map I can see that there are a large number of competitors surrounding the potential location of the new franchise. This data shows me whether locating a new franchise would be a sound business decision as a large number of competitors could be detrimental to Coffee Republic. On the contrary, the map shows that the competition is small scale businesses e.g. local cafà ¯Ã‚ ¿Ã‚ ½s, which could mean that locating a franchise there would eliminate them, due to the reputable name and brand that Coffee Republic has built up. The Coffee Republic franchise process:-  This flowchart shows the processes and steps involved in creating a Coffee Republic Franchise. Possible franchisors will always look to these steps when considering creating a new Coffee Republic franchise. I obtained this information from the Coffee Republic franchise pack from the Coffee Republic website.